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- Shell Brand Assets Taxonomy
- Asset type
- Artwork
- Labels
- Posters
- Pack Shots
- Leaflets
- Advert
- Brochures
- Photography
- Toolkits
- Master Images
- Packaging
- Press Materials
- Guidelines
- Data Sheets
- Logos
- Exhibitions-Displays
- Website
- DVR Leaflet
- Training Material
- Experiential
- TV Commercials
- Documentary
- Templates
- Direct Mail
- Selling Tools
- Carton
- Animations
- Presentations
- Sales Presenters
- Wobblers
- Shelf Strips
- Signage
- Stickers
- Advertorial
- Case Studies
- Scripts
- Roadside Posters
- Policies
- Press Releases
- Folders
- 3D Graphics
- Shelf Talkers
- Cash-Change Mats
- Stationery
- Gondoler Header
- Pump Toppers
- Buntings
- Counter Cards
- Neck Collars
- Reports
- Mirror Hangers
- Flags
- Nozzle Talkers
- Staff Uniforms
- Briefs
- Campaign Summary
- Games
- Calendars
- Monoliths
- Catalogues
- Scratchcards
- Spokesperson's Briefing Documents
- Typography
- Brands & products
- Shell Helix
- Shell Rimula
- The Shell Brand
- Shell Advance
- Shell V-Power
- Shell Spirax
- Shell Tellus
- Shell Gadus
- Shell Coolant & Antifreeze
- Shell FuelSave Partner
- Shell Mysella
- Shell Rotella
- Shell Omala
- Shell Diala
- Shell Morlina
- Shell Turbo
- Shell Corena
- QuakerState
- Shell Diesel Extra
- Shell Naturelle
- Shell Nautilus
- Diesel
- AeroShell
- Shell Tonna
- Shell Risella X
- Shell Argina
- Shell Fuel Economy
- Shell Brake & Clutch Fluid
- AeroClass
- Aeroshell Ascender
- Shell Maingrade
- Unleaded
- Shell Gas Compressor Oil
- AeroCentre
- AeroJet
- Deli2Go
- Shell Dentax
- Shell Heat Transfer OilsThermia
- Shell Tivela
- Shell Air Tool Oil
- Shell Donax
- Shell Optimax
- Shell Pura
- Shell Refrigeration Oils
- Shell Rhodina
- Shell Select
- Shell FuelSave
- Business & function
- Downstream
- Upstream International
- Upstream Americas
- Human Resources & Corporate
- Projects & Technology
- LNG
- Shell Group
- Sustainable Development
- Finance
- Information Technology
- Strategy & Business Development
- BG
- Contracting & Procurement
- Legal
- Government Relations
- Campaign name
- Shell Lubricants Portfolio Re-Image Campaign 2010-11
- Project Eagle
- Shell Rimula 'Hardworking' Campaign 2012
- Shell Helix Horizon Sales Support Materials
- Rimula Rev Global Packaging Campaign
- Shell Helix Ultra Drive On Campaign - Launch
- Shell Fuels Campaign 2017
- Shell B2B Lubricants Together Anything Is Possible
- Shell FuelSave Diesel Toolkit 2013
- Demonstrated Value Records
- Shell Rimula R4X/R5E Product Launch Campaign
- Shell Helix PurePlus Campaign
- Shell Helix Top-Up Horizon Campaign 2014
- Shell Rimula Hardworking 2.0
- Commercial Fleet 50:50 Campaign
- Rimula Rev Pack Images 2015
- John Deere Agriculture Campaign
- Ducati Sponsorship Activation
- Lubricants Services
- Shell Fuel Save Good Choice Global Campaign
- Shell Advance Asia Talent Cup 2014
- 2017 B2B Lubricants TAIP
- Shell Rimula Hardworking 2.0
- Shell V-Power Stay Ahead 2015
- Rimula Rev POS 2015
- Update Shell FuelSave Diesel Toolkit 2015
- Global Retail Non - fuels Templates
- Shell Helix Supercars
- 2016 Tellus Launch
- Shell Advance Portfolio 2012
- Shell Passionate Experts
- Shell Helix Experiential Marketing 2016
- Commercial Fleet E2E Efficiency CVP 2017
- Shell Advance Global Project Courage
- Shell Rotella Hardworking Campaign 2012
- 2016 Shell Tellus Launch
- Komatsu Genuine Oil Sales and Marketing Toolkit
- Shell Advance Your Key to Freedom
- Works Here Brand Campaign
- LubeChat Marketing Campaign
- Shell Motoring Tips 2017
- IWS Rewards Programme 2012
- Let's Go Corporate Advertising Campaign 2010
- Shell Lubricants Technology Leadership 2011
- 2016 B2B Lubricants TAIP
- Shell Advance 2015 GTL Launch Campaign
- Shell Helix Kia OEM Material
- Shell V-Power LEGO Collection
- Voice of Customer 2016
- Access All Areas - Shell Helix Global Promotion 2014
- Shell Advance Asia Talent Cup 2015
- Shell Rimula Global Promotion 2013
- Shell Rimula Promotions Campaign 2011
- Fuels Demonstrator Toolkit - Commercial 2009
- Shell Helix Mid-Tier
- Mobile Apps Communications Toolkit
- Rimula Co-brand Label Templates 2016
- Supercars 2014
- CR NAB Global Inspiration Guide
- SHEW - Shell Helix Extended Warranty - 2016
- Shell Helix SHEW Consumer and Trade Assets 2017
- Ferrari Driver Endorsement Global Campaign 2015
- Global Car Wash Toolkit
- Shell FWS Sell In and Sell Out Promotions
- Shell Rimula 2014 Global Promotion
- Shell Rimula 2014 Global Promotion
- Technology Seminar or Forum Branding 2010
- Shell Advance 2013 Global Promotion
- Shell Forecourt Attendants
- Shell Marine Products
- Shell Rimula Real Destinations 2016 Bridge Campaign
- 2016 Masterbrand Keyarts
- Shell Advantage
- Shell Helix Driven to Extremes 2013
- Shell Lubricants Power Portfolio Re-Image Campaign 2012-13
- Shell Advance Experiential Marketing
- Shell Helix Drive On Cold Assets
- Shell LubeMatch Toolkit 2012
- Shell Retail Campaign 2017 for Shell V-Power
- Shell Rimula Hardworking 2.0 - 'Real Destinations'
- SHELL FUELS CAMPAIGN 2017
- Shell Fuels and Convenience Retail Cross Promotions 2014
- Shell Helix Oil Change + 2013
- Shell Mobile Payment
- Motorist App Toolkit
- Quaker State POS 2011
- Shell FuelSave Paylo & DM images
- Shell Helix Horizon Distributor Launch Campaign 2014
- Shell Helix PurePlus Refresh 2016
- Works360 Campaign
- FWS Vehicle Value Pack Loyalty Programme 2011
- Shell Advance Mofilm
- Shell Helix Horizon BTL POSM
- Shell Commercial FuelsFuel that Can_Shell FuelSave Diesel 2017
- Campaigns: VI version
- Communication type
- Country/market
- Language
- English
- Spanish_LA
- French
- German
- Chinese_ZH
- Dutch
- Spanish
- Arabic
- Italian
- Russian
- Polish
- Norwegian
- Danish
- Czech
- Slovak
- Turkish
- Portuguese_BR
- Hungarian
- Other
- Thai
- Portuguese
- French_CN
- Hindi
- Bahasa Malaysia
- Bahasa Indonesia
- Japanese
- Finnish
- Swedish
- Bulgarian
- Korean
- Chinese_HK
- Chinese_TW
- Slovene
- Ukrainian
- Vietnamese
- Not applicable
- Urdu
- Estonian
- Greek
- Macedonian
- Tagalog
- Live/archived
- Lubricants business focus
- Lubricants sectors
- Photography: VI category
- Sponsor/partner
- Ducati
- Ferrari
- BMW
- John Deere
- Ferrari
- None
- Komatsu
- Ferarri, LEGO
- Maserati
- N/A
- Ferrari & BMW
- BMW Motorsport
- General Motors
- Philips
- Bburago & Ferrari
- Jeep
- Ferrari Scuderia Innovation Partner
- Hyundai, Hyundai Motorsport
- Hyundai Shell World Rally Team, WRC
- Jeep, Maserati, BMW, Hyundai
- Jeep, Maserati, Hyundai
- Scuderia Ferrari
- Shell Advance and Ducati
- Shell
- Shell Hungary Truck Prix
- Wartsila
- gordon murray design
- gordon murray design
- Themes/concepts
- Asset type
Shell Brand Assets Taxonomy 500 concepts
By @cvijaymohan