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- Shell Brand Assets Taxonomy
- Asset type
- 3D Graphics
- Advert
- Advertorial
- Animations
- Artwork
- Briefs
- Brochures
- Buntings
- Calendars
- Campaign Summary
- Carton
- Case Studies
- Cash-Change Mats
- Catalogues
- Counter Cards
- Data Sheets
- Direct Mail
- Documentary
- DVR Leaflet
- Exhibitions-Displays
- Experiential
- Flags
- Folders
- Games
- Gondoler Header
- Guidelines
- Labels
- Leaflets
- Logos
- Master Images
- Mirror Hangers
- Monoliths
- Neck Collars
- Nozzle Talkers
- Pack Shots
- Packaging
- Photography
- Policies
- Posters
- Presentations
- Press Materials
- Press Releases
- Pump Toppers
- Reports
- Roadside Posters
- Sales Presenters
- Scratchcards
- Scripts
- Selling Tools
- Shelf Strips
- Shelf Talkers
- Signage
- Spokesperson's Briefing Documents
- Staff Uniforms
- Stationery
- Stickers
- Templates
- Toolkits
- Training Material
- TV Commercials
- Typography
- Website
- Wobblers
- Brands & products
- AeroCentre
- AeroClass
- AeroJet
- AeroShell
- Aeroshell Ascender
- Deli2Go
- Diesel
- QuakerState
- Shell Advance
- Shell Air Tool Oil
- Shell Argina
- Shell Brake & Clutch Fluid
- Shell Coolant & Antifreeze
- Shell Corena
- Shell Dentax
- Shell Diala
- Shell Diesel Extra
- Shell Donax
- Shell Fuel Economy
- Shell FuelSave
- Shell FuelSave Partner
- Shell Gadus
- Shell Gas Compressor Oil
- Shell Heat Transfer OilsThermia
- Shell Helix
- Shell Maingrade
- Shell Morlina
- Shell Mysella
- Shell Naturelle
- Shell Nautilus
- Shell Omala
- Shell Optimax
- Shell Pura
- Shell Refrigeration Oils
- Shell Rhodina
- Shell Rimula
- Shell Risella X
- Shell Rotella
- Shell Select
- Shell Spirax
- Shell Tellus
- Shell Tivela
- Shell Tonna
- Shell Turbo
- Shell V-Power
- The Shell Brand
- Unleaded
- Business & function
- BG
- Contracting & Procurement
- Downstream
- Finance
- Government Relations
- Human Resources & Corporate
- Information Technology
- Legal
- LNG
- Projects & Technology
- Shell Group
- Strategy & Business Development
- Sustainable Development
- Upstream Americas
- Upstream International
- Campaign name
- 2016 B2B Lubricants TAIP
- 2016 Masterbrand Keyarts
- 2016 Shell Tellus Launch
- 2016 Tellus Launch
- 2017 B2B Lubricants TAIP
- Access All Areas - Shell Helix Global Promotion 2014
- Commercial Fleet 50:50 Campaign
- Commercial Fleet E2E Efficiency CVP 2017
- CR NAB Global Inspiration Guide
- Demonstrated Value Records
- Ducati Sponsorship Activation
- Ferrari Driver Endorsement Global Campaign 2015
- Fuels Demonstrator Toolkit - Commercial 2009
- FWS Vehicle Value Pack Loyalty Programme 2011
- Global Car Wash Toolkit
- Global Retail Non - fuels Templates
- IWS Rewards Programme 2012
- John Deere Agriculture Campaign
- Komatsu Genuine Oil Sales and Marketing Toolkit
- Let's Go Corporate Advertising Campaign 2010
- LubeChat Marketing Campaign
- Lubricants Services
- Mobile Apps Communications Toolkit
- Motorist App Toolkit
- Project Eagle
- Quaker State POS 2011
- Rimula Co-brand Label Templates 2016
- Rimula Rev Global Packaging Campaign
- Rimula Rev Pack Images 2015
- Rimula Rev POS 2015
- Shell Advance 2013 Global Promotion
- Shell Advance 2015 GTL Launch Campaign
- Shell Advance Asia Talent Cup 2014
- Shell Advance Asia Talent Cup 2015
- Shell Advance Experiential Marketing
- Shell Advance Global Project Courage
- Shell Advance Mofilm
- Shell Advance Portfolio 2012
- Shell Advance Your Key to Freedom
- Shell Advantage
- Shell B2B Lubricants Together Anything Is Possible
- Shell Commercial FuelsFuel that Can_Shell FuelSave Diesel 2017
- Shell Forecourt Attendants
- Shell Fuel Save Good Choice Global Campaign
- Shell Fuels and Convenience Retail Cross Promotions 2014
- Shell Fuels Campaign 2017
- SHELL FUELS CAMPAIGN 2017
- Shell FuelSave Diesel Toolkit 2013
- Shell FuelSave Paylo & DM images
- Shell FWS Sell In and Sell Out Promotions
- Shell Helix Drive On Cold Assets
- Shell Helix Driven to Extremes 2013
- Shell Helix Experiential Marketing 2016
- Shell Helix Horizon BTL POSM
- Shell Helix Horizon Distributor Launch Campaign 2014
- Shell Helix Horizon Sales Support Materials
- Shell Helix Kia OEM Material
- Shell Helix Mid-Tier
- Shell Helix Oil Change + 2013
- Shell Helix PurePlus Campaign
- Shell Helix PurePlus Refresh 2016
- Shell Helix SHEW Consumer and Trade Assets 2017
- Shell Helix Supercars
- Shell Helix Top-Up Horizon Campaign 2014
- Shell Helix Ultra Drive On Campaign - Launch
- Shell LubeMatch Toolkit 2012
- Shell Lubricants Portfolio Re-Image Campaign 2010-11
- Shell Lubricants Power Portfolio Re-Image Campaign 2012-13
- Shell Lubricants Technology Leadership 2011
- Shell Marine Products
- Shell Mobile Payment
- Shell Motoring Tips 2017
- Shell Passionate Experts
- Shell Retail Campaign 2017 for Shell V-Power
- Shell Rimula 'Hardworking' Campaign 2012
- Shell Rimula 2014 Global Promotion
- Shell Rimula 2014 Global Promotion
- Shell Rimula Global Promotion 2013
- Shell Rimula Hardworking 2.0
- Shell Rimula Hardworking 2.0
- Shell Rimula Hardworking 2.0 - 'Real Destinations'
- Shell Rimula Promotions Campaign 2011
- Shell Rimula R4X/R5E Product Launch Campaign
- Shell Rimula Real Destinations 2016 Bridge Campaign
- Shell Rotella Hardworking Campaign 2012
- Shell V-Power LEGO Collection
- Shell V-Power Stay Ahead 2015
- SHEW - Shell Helix Extended Warranty - 2016
- Supercars 2014
- Technology Seminar or Forum Branding 2010
- Update Shell FuelSave Diesel Toolkit 2015
- Voice of Customer 2016
- Works Here Brand Campaign
- Works360 Campaign
- Campaigns: VI version
- Communication type
- Country/market
- Language
- Arabic
- Bahasa Indonesia
- Bahasa Malaysia
- Bulgarian
- Chinese_HK
- Chinese_TW
- Chinese_ZH
- Czech
- Danish
- Dutch
- English
- Estonian
- Finnish
- French
- French_CN
- German
- Greek
- Hindi
- Hungarian
- Italian
- Japanese
- Korean
- Macedonian
- Norwegian
- Not applicable
- Other
- Polish
- Portuguese
- Portuguese_BR
- Russian
- Slovak
- Slovene
- Spanish
- Spanish_LA
- Swedish
- Tagalog
- Thai
- Turkish
- Ukrainian
- Urdu
- Vietnamese
- Live/archived
- Lubricants business focus
- Lubricants sectors
- Photography: VI category
- Sponsor/partner
- Bburago & Ferrari
- BMW
- BMW Motorsport
- Ducati
- Ferarri, LEGO
- Ferrari
- Ferrari
- Ferrari & BMW
- Ferrari Scuderia Innovation Partner
- General Motors
- gordon murray design
- gordon murray design
- Hyundai Shell World Rally Team, WRC
- Hyundai, Hyundai Motorsport
- Jeep
- Jeep, Maserati, BMW, Hyundai
- Jeep, Maserati, Hyundai
- John Deere
- Komatsu
- Maserati
- N/A
- None
- Philips
- Scuderia Ferrari
- Shell
- Shell Advance and Ducati
- Shell Hungary Truck Prix
- Wartsila
- Themes/concepts
- Asset type
Shell Brand Assets Taxonomy 500 concepts
By @cvijaymohan