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  • HI Brand Framework Attributes
    • Attribute Keywords
      • Brand attributes
      • Personality attributes
      • Product attributes
      • How we build things attributes
      • How we support people attributes
      • Design attributes
      • Customer support attributes
      • Visual look
      • Voice and Tone
    • We Are vs. We Are Not
      • We are
      • We are not
      • Visuals
    • Voice & Tone
      • We are
      • But we are not...
    • Communication Guidelines
      • Rocketboosters
      • What makes us different
      • Brand Promise
      • Brand Story
      • Insights
      • Brand personality
      • Goals
      • Mission Statement
      • About HI
      • Hero vs Villian
      • Message Pillars
    • DNA
      • We are not
      • Good
      • Bad
      • The anatomy of an Innovationeer
      • Finding great talent
    • Attributes
      • Feel
      • Sound
      • Look
    • Inbox
      • The set includes the following aspects of flavor (the combination of smell and taste the two are indistinguishable for most people):
      • How we roll
        • In the snow
      • Always vs Never
      • Product creation guidelines / formula
      • What we must always do
      • What makes up a innovate'rrrr
      • From HI Marketing Framework
      • Inbox: Voice & Tone
      • Sorted Master List - Copy To: Messaging & Positioning - Attributes
      • We....
      • Words That Describe Us
      • Voice and Tone
      • Inbox: Voice & Tone
      • Voice & Tone
      • Smell
      • Resourceful & Educational
      • Voice & Tone
      • Emotional Feelings
      • Ideal Employee
      • Feel
      • Look
      • Audience Types / Traits
      • Merged From the Content Marketing Framework
      • From HI Marketing Framework
      • What to call us
      • Maslow's Hierarchy of Needs Applied to Culture
      • Brainstorming Comparisons
      • Common Threads
      • Interesting Thoughts
      • HI Voice & Tone
      • HI Way
      • How we want people to perceive us

HI Brand Framework Attributes 73 concepts

By @ignaciogiri

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