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- HI Brand Framework Attributes
- Attribute Keywords
- We Are vs. We Are Not
- Voice & Tone
- Communication Guidelines
- DNA
- Attributes
- Inbox
- The set includes the following aspects of flavor (the combination of smell and taste the two are indistinguishable for most people):
- How we roll
- Always vs Never
- Product creation guidelines / formula
- What we must always do
- What makes up a innovate'rrrr
- From HI Marketing Framework
- Inbox: Voice & Tone
- Sorted Master List - Copy To: Messaging & Positioning - Attributes
- We....
- Words That Describe Us
- Voice and Tone
- Inbox: Voice & Tone
- Voice & Tone
- Smell
- Resourceful & Educational
- Voice & Tone
- Emotional Feelings
- Ideal Employee
- Feel
- Look
- Audience Types / Traits
- Merged From the Content Marketing Framework
- From HI Marketing Framework
- What to call us
- Maslow's Hierarchy of Needs Applied to Culture
- Brainstorming Comparisons
- Common Threads
- Interesting Thoughts
- HI Voice & Tone
- HI Way
- How we want people to perceive us
HI Brand Framework Attributes 73 concepts
By @ignaciogiri